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  • Provide a subscribe by inbound mail option to avoid the double opt-in completely.

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Grumpy cat meme: Founder realizing 50% of their email subscribers never confirmed

We’ve seen double-opt in rates within Mailchimp slip to 39%. This means 61% of people start but do not finish the double opt-in process.


We see that in the confirmation failure rates, which are generally in the 20% to 40% range. Those aren’t just numbers. Those are lots of genuinely interested people who will be disappointed when they don’t receive your emails.

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